Cameron Moll
Good vs. Great Design
2007
About this talk
It’s easy to poke fun at bad design, but it’s far more challenging and rewarding to discern differences between good design and great design. This session will teach you practical design techniques for tipping the scales of greatness in your favor, using a blend of graphic design theory, human computing principles, and a communication-centric approach. Learn the difference between concepts such as influence vs. inspiration or machine efficiency vs. user efficiency.