Joshua Porter

Leveraging Cognitive Bias in Social Design


About this talk

Humans are not perfectly rational. We’re full of biases that colour the way we think and act. Smart designers can use these biases in their favour, to attract and convince people that their software is worth using. In this talk Josh will share some insights into how to use cognitive bias to get people signing up for and using your software.

Joshua Porter at dConstruct 2008

About Joshua Porter

Joshua Porter is the founder of Bokardo Design, an interface design and strategy shop focusing exclusively on social web applications. He recently wrote the book Designing for the Social Web.

When he is not designing websites, Josh is speaking about it at conferences or writing about it at He lets off steam by rock climbing and keeping up with his two year old.

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